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Business Model Canvas: Value Propositions and Customer Segments Presented by the SBDC

November 8, 2023 @ 1:00 pm 2:00 pm

A blue background image with a circular photo to the right and text on the left. In the photo is a woman in an office with charts and graphs on her computer. She is presenting the information and wearing a suit. The text reads, "Business Model Canvas. Value Propositions and Customer Segments. There are logos across the top. One is the Kirkwood public library logo in red and black, the next is a blue and red SBDC logo, and then the St. Louis Economic Development Partnership in white and black, and the SBA Small Business Administration in red and blue. Below that in very small print it reads, "The Missouri SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Colleen Mulvihill at or 314-615-7694."

We’ll review the Business Model Canvas and focus on defining your value propositions and customer segments. Customer Discovery is the cornerstone of the Business Model Canvas Let’s Discover How the Business Model Canvas can help direct your efforts and harness your vision How to define your most profitable and preferred customer segments How you create value for your customers What your value propositions are, for each customer segment.

Registration is recommended to receive updates about meeting changes, and required for those wanting the zoom link. Use the form below to register.


November 8, 2023
1:00 pm – 2:00 pm
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PARDON OUR DIRT : The front lawn of the library is under construction. At this time, access to the library is through the front ramp only.