Upcoming Events
![Loading Events](https://kirkwoodpubliclibrary.org/wp-content/plugins/the-events-calendar/src/resources/images/tribe-loading.gif)
Design a Strong Brand for your Business
October 9 @ 1:00 pm – 2:30 pm
![Across the top there are four logos. An SBDC (Small Business Development Center) logo, an STL Economic Development Partnership Logo, and SBA Logo (Small Business Administration), and a Kirkwood Public Library logo. Below those logos are the words "Wed OCt 9th at 1:00PM. Build a Strong Brand for Your Business. Presented by the SBDC." Below that in very small print it says, "The Missouri SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Colleen Mulvihill at cmulvihill@stlpartnership.com or 314-615-7694." There is an image of a magnifying glass with a checkmark in it.](https://kirkwoodpubliclibrary.org/wp-content/uploads/2024/08/SBDC-Create-a-Strong-Brand-1024-x-768-px.png)
A key point we’ll discuss is that branding is many things. It is not just about how the company seems on the outside, i.e. how people look at the company logo or products. A brand is very much about the values and attitudes of the company as well. A believable brand is one that fits the values of the company. Exercises will focus on building your Brand Description, discovering Brand Role Models, considering Labels you want to assign to your brand.
It’s also National Women’s Small Business Month. Hear from some top women-owned businesses on their branding!
Registration is recommended to receive updates about meeting changes, and required for those wanting the zoom link. Use the form below to register.