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Identify & Focus on the Right Customers presented by the SBDC

May 10, 2023 @ 1:00 pm 2:00 pm

Purple background with an image of a person with a laptop to the left and a megaphone with three arrows around it. The text reads "Identify & Focus on the right customer. May 10th at 1PM." There are four logos at the top, one for Kirkwood Public Library, one for the America's SBDC Missouri, another for the St. Louis Economic Development Partnership, and the last for the SBA: powered by the SBA Small Business Administration. Small text at the bottom reads, "The Missouri SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Colleen Mulvihill at or 314-615-7694."

We’ll focus on GrowthWheel’s “Customer Segments” Framework. There are various criteria for dividing customers into different segments, including Demographics, Geography, Psychology, and Purchase Behavior. A key point of this Framework is that companies might have far more potential customers than the ones that are initially obvious. It’s a matter of finding the various segments and segment combinations that make the most sense for your business. Topics for Discussion: Does the company have the right customers? Should you focus on more or fewer segments that you are focusing on right now? Does the company have products and services that address all the customer segments that you would like? Are there any customer segments you have overlooked that might be more attractive?

Registration is recommended to receive updates about meeting changes, and required for those wanting the zoom link. Use the form below to register.


May 10, 2023
1:00 pm – 2:00 pm
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