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Target Marketing: Techniques and Research Strategies Presented by the SBDC

May 3 @ 10:00 am 11:30 am

A white rectangular image, with two images of people at the top, with text below. The image on the left at the top is a person in a pink sweater with a magnifying glass looking at different brightly colored paper cutouts of people. The image on the right is a woman in a yellow sweater handing a customer a bag with items they just purchased. Underneath it says, "SBDC & KPL Present" and then below that in larger print it says, "Target Marketing: Techniques and Research Strategies" Below that it reads, "Friday May 3rd at 10AM. Part of National Small Business Week." At the bottom is an SBA logo, Next to that in very small print it reads, "The Missouri SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Colleen Mulvihill at or 314-615-7694." There is also a Kirkwood Public Library red and black logo in the lower left hand corner.

This class will review essential skills to define and identify customer segments effectively. With market research resources, attendees will learn to gather valuable insights into consumer behaviors, preferences, and demographics. From analyzing market trends to segmenting potential customers, this course equips individuals with valuable tools to develop targeted marketing strategies. This hands-on workshop will help you make informed decisions and optimize market positioning. Whether you’re a startup entrepreneur or a seasoned marketer, this class will empower you to understand and reach your target audience with precision and confidence.

Registration is recommended to receive updates about meeting changes, and required for those wanting the zoom link. Use the form below to register.


May 3
10:00 am – 11:30 am
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Summer Reading - May 18th through August 12th!


PARDON OUR DIRT : The front lawn of the library is under construction. At this time, access to the library is through the front ramp only.