Join us for a discussion of Sisters of the Lost Nation by Nick MedinaThis is a hybrid program. Patrons can attend in person or via Zoom. Registration required. Complete the form below.
We'll focus on GrowthWheel's “Customer Segments” Framework. There are various criteria for dividing customers into different segments, including Demographics, Geography, Psychology, and Purchase Behavior. A key point of this Framework is that companies might have far more potential customers than the ones that are initially obvious. It's a matter of...
