Find out how to use FREE tools and resources that will enable you to make smart marketing and advertising decisions for your business. You’ll learn how to use library data resources like DemographicsNow, Statista, and other readily available sources to grow your business. Registration is recommended for updates to this...
Did you know the library provides small businesses and nonprofits with a vast array of resources for FREE? Learn what industry reports, market data, grant searching tools, and other information you can find by using your library card and a local librarian. Registration is recommended for updates to this program,...
We'll focus on GrowthWheel's “Customer Segments” Framework. There are various criteria for dividing customers into different segments, including Demographics, Geography, Psychology, and Purchase Behavior. A key point of this Framework is that companies might have far more potential customers than the ones that are initially obvious. It's a matter of...
We'll review Marketing Basics, with a focus on Social Media Marketing. We'll start with how to define your WHY? by creating a clear objective and goals for a given marketing project. The 5 Things: WHO you're talking to WHAT message you want to relay WHEN to say it WHERE to...
