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We'll focus on GrowthWheel's “Customer Segments” Framework. There are various criteria for dividing customers into different segments, including Demographics, Geography, Psychology, and Purchase Behavior. A key point of this Framework is that companies might have far more potential customers than the ones that are initially obvious. It's a matter of...

We'll review Marketing Basics, with a focus on Social Media Marketing. We'll start with how to define your WHY? by creating a clear objective and goals for a given marketing project. The 5 Things: WHO you're talking to WHAT message you want to relay WHEN to say it WHERE to...