We’ll review GrowthWheel’s “Sales Chain” Framework, showing the 4 phases and 12 tasks that companies can work on to increase sales success. The four phases include sales preparation, sales opening, legalities, and closing the sale. A key point of this Framework is that the chain is only as strong as...
Find out how to use FREE tools and resources that will enable you to make smart marketing and advertising decisions for your business. You’ll learn how to use library data resources like DemographicsNow, Statista, and other readily available sources to grow your business. Registration is recommended for updates to this...
Did you know the library provides small businesses and nonprofits with a vast array of resources for FREE? Learn what industry reports, market data, grant searching tools, and other information you can find by using your library card and a local librarian. Registration is recommended for updates to this program,...
We'll focus on GrowthWheel's “Customer Segments” Framework. There are various criteria for dividing customers into different segments, including Demographics, Geography, Psychology, and Purchase Behavior. A key point of this Framework is that companies might have far more potential customers than the ones that are initially obvious. It's a matter of...
If you’re just starting out in the business or nonprofit world and have questions for a lawyer, we’re hosting a legal clinic on June 22nd! Available by appointment, this virtual event will take place on zoom where you’ll meet one-on-one with a lawyer in a 30 minute session. Registration is...
We'll explore GrowthWheel's “Market Space” Framework. A key point of this Framework is that you can make even more of your business concept if you fully understand all the players in the field. Topics for discussion will include: Who are the players in your field? Does your company have good...
We'll explore GrowthWheel's “Roads to Profitability” Framework, which outlines different ways in which companies can be more profitable by increasing revenue and/or reducing costs. Ways to increase revenue include at least 4 different approaches mentioned in the Framework. Likewise, there are 4 different approaches to reducing costs. A key point...
Getting your LinkedIn Profile up-to-date is important when you’re applying for a job, or just letting people know you’re ready and available for work. Get some tips for keeping it updated, making it more searchable, and keeping people in the loop of who you are and what you want to...
As commercial capital and the funding of a business is the number one question asked by new entrepreneurs, join us as we cover the types of commercial capital and when they should be used as your business grows. Registration is recommended to receive updates about meeting changes, and required for...
What are the first steps, to plan, test, and execute your great business idea? We'll explore the first steps in designing your Business Model Canvas. What's your big vision? How do you move from big idea to a step-by-step, implementable plan? Discussion topics: Are you a Big Picture Thinker or...
If you’re just starting out in the business or nonprofit world and have questions for a lawyer, we’re hosting a legal clinic! Available by appointment, this virtual event will take place on zoom where you’ll meet one-on-one with a lawyer in a 30 minute session. Registration is required in order...
We'll review Marketing Basics, with a focus on Social Media Marketing. We'll start with how to define your WHY? by creating a clear objective and goals for a given marketing project. The 5 Things: WHO you're talking to WHAT message you want to relay WHEN to say it WHERE to...
